Merchandiser definition
A merchandiser is a person who monitors taking orders, price negotiation, raw material sourcing, ensuring inventory, pre-production activities, bulk production, packing, and on-time delivery. Merchandiser plays the role to keep communication between vendor and customers in the garments industry. A bridge between two parts of the garments business. As the responsibilities are high of a merchandiser. A merchandiser is the part and parcel of a garments business. A merchandiser should be an expert in Garment / Apparel -Merchandising, Sourcing, Costing, consumption, and production.
A merchandiser is a responsible person for everything that happens to order execution, product-raw material sourcing to shipment, and payment customers provide. A heart for the apparel industry.
Alphabetic Meaning of Merchandiser
- M- Should have good Managerial capacity.
- E- Should be Efficient in English Correspondence and spoken.
- R- Regular Office attendance.
- C- Confident in taking any decision.
- H- Must be Honest.
- A-Show Positive Attitude.
- N- Nicely behave and Never argue with Buyers.
- D- Should be Devoted to his Service.
- IQ-Should has a better IQ.
- S- Sincere in Work.
- E- Enthusiastic in nature and Excellent in Dealings
- R- Regular in Correspondence and rational in Behavior
Quality and Skills of a Good Garments Merchandiser
- Good and Fast in communication both verbal and written.
- Strong Technical Knowledge of all Woven fabrics, Knitted Fabric & Garments.
- Strong Technical Knowledge of Apparel Merchandising and merchandising process.
- Strong knowledge of fabrics, strong illustration skills, and a good eye for color, detail, and functionality of products.
- The analytical skill of Apparel Construction, and pricing of Products.
- Strong interpersonal, supervisory, and team-building skills.
- Price Leadership skills- Costing Negotiation with Buyer.
- Team Player – Motivating our internal members in order to maintain good work results and management goals.
- Organizational skills to maintain multiple disciplines simultaneously
- Bing team Player – Motivating our internal members in order to maintain good work results and management goals.
- Organizational skills to maintain multiple disciplines simultaneously
- Strong Focus on merchandising, Customer service, and management.
- Good communication skills with a quick grasp of customer requirements and the ability to build a good rapport with clients.
- Sincerity and high passion for the industry.
- Efficient in Technical & Technological Skills
- Rational in decision making
- Ability to Create a Halo Effect
- Ability to Calculate Fast and Accurate
- Business Negotiation Skill
- Ability to Convince Buyers
- Ability to Work with Team Members
- Ability to Lead a team of merchandisers and coordinate with other departments.
- Good Analytical Capability
- Enough Knowledge of the Global Market
- Basic Computer Skills in Office Applications
- Hard Worker
- Self-Motivation
- positive personality
Job Responsibility of A Merchandiser in Garments industry
- Collaborating with material suppliers, manufacturers, and retailers to ensure proper execution of orders for merchandising plans.
- Ensuring retailer compliance with merchandising strategies
- Creating and organizing promotions and advertising campaigns
- Maintaining inventory of raw material, in-process and finished products.
- Order forecasting, gathering information on market trends and customers’ reactions to products.
- Analyzing sales data – reporting growth, expansion, and change in markets.
- Planning and developing merchandising strategies.
- Analyzing sales figures, market trends, and customer behavior to determine product needs.
- Stocking sales floor shelves and creating attractive product displays.
- Determining the need for and implementing product promotions, price changes, markdowns, clearouts, etc.
- Ensuring retail staff is well informed on product details and promotions.
- Maintaining and tracking inventory.
- Liaising between customer and company.
- Forecasting sales and profits.
- Managing budgets.
- Follow-up overall activities of his order production
- Co-operate with responsible persons of each department
- Implements buyers suggestions
- Follow up on the whole order process of some accounts from developing samples to shipments and update the situation of orders to manage properly.
- keeping close track of delivery status (fabric, accessories, print materials) and informing the department to prevent any delays.
- Developing samples as per customer requirements.
- Preview and follow up the sampling process of a specific order from SS sample to Shipment sample.
- Taking an overview of the goods received from the vendor and choosing the ones that are sure to catch the attention of customers as display articles.
- Fabric Consumption & pre – Costing of the query product.
- Continuously keep communication and upgrade the customer about the order process.
- Keeping Liaison with Commercial Manager about shipping documents, undertaking all formalities (sending shipping samples, etc), and updating buyer
- Keeping close track of the printing and accessories factories.
- Keeping information about all inspections and giving support if necessary.
- Creating follow-up reports and giving the reports to the management.
- Responsible for managing the direct buyers and buying houses.
- Managing entire Sourcing Operations Woven (Shirts, Jackets, and Bottoms).
- Executing the Merchandising and Planning.
- Monitoring & executing the Critical Path as well as Time & Action Plan.
- Working closely with buyers on designs, colors, and patterns of the new developments.
- Evaluating the all-Cost Breakdown of the Product and Fixing up the right price according to Target FOB.
- Attending buying meetings.
- Responsible for the entire concept of delivery, Pricing, and sourcing operation.
- Managing entire Sourcing Operations. -All Knits/ Woven
- Executing the Merchandising and Planning
- Coordination between the Buyers and vendors in day-to-day activities,
- Monitoring & executing the Critical Path as well as Time & Action Plan.
- Approval Process system –Lap dips / Desk loom/ Bulk/Red seal / Gold seal/Trims/Test Reports.
- Working closely with buyers on designs, colors, and patterns of the new developments.
Ref: http://tarikulislamjony.blogspot.com/2015/12/what-is-alphabetic-meaning-of.html
- Author Name: Najmul Hossain
- Lecturer: Textile Engineering Department
- Chittagong National Engineering College,
- Affiliation with University of Chittagong
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Merchandiser: Definition, Alphabetic Meaning, and Responsibilities in Apparel Industry