Responsibilities of Marketing Department in Apparel Industry

Marketing Department has the responsibility to work with the external part of business in the textile and apparel industry. The marketing department searches for new orders, and new customers, keeping good relations with existing buyers. The total marketing activities like Sales forecasting, Market analysis, and searching for new markets & buyers to boost up business.

The target of the Marketing Department is to maximize sales and profitability for the Garments industry. And Developing and managing the factory’s product portfolio, including selection, pricing, and promotion of products. They Develop and manage the marketing and merchandising budget, ensuring that resources are used effectively and efficiently.

39 Responsibilities of the Marketing Department in the Apparel Industry

1. The responsibilities of a marketing manager in the textile and apparel industry can vary depending on the specific company and the products they offer.
2. Should be capable of new business development & promotion with fresh Buyers.
3. Acquiring new customers and maintaining the existing client base.
4. Takers responsibility for Business development in New Markets & Must have direct buyers.
5. Capable of coordinating with a production team in order to deliver an on-time shipment of orders.
6. Capable of coordinating with the planning manager to determine the delivery schedule and sequence of production execution.
7. In-depth knowledge of fabrics, trims, and accessories.
8. Smooth and efficient correspondence and communication with buyers, locally as well as internationally.
9. Capable of preparing costing sheets and pricing of knit garments.
10. Sales forecasting, Market analysis, and searching new markets & buyers to boost up business.
11. Develop and implement marketing strategies to increase brand awareness and sales revenue.
12. Conduct market research to identify emerging trends and opportunities in the global market.
13. Marketing planning, market segmentation, targeting buyers, buyer portfolio research & approach planning.
14. Establish a long-range plan on capacity and business growth to leverage low cost and improve on-time delivery.
15. Costing, cost analysis, price negotiation, and arranging the buying meeting with buyers.
16. Demonstrate strong tactical negotiation skills with buyers.
17. Product development, Trend analysis, Fashion forecasting, and sustainable Material sourcing according to the buyer and company requirements.
18. Smooth production process follow-up, right time delivery and make sure of quality.
19. Manage the product merchandising process, including product selection, pricing, and inventory management.
20. Manage On-Time Customer delivery by engaging in factory capacity reviews, fabric, and trim commitments within established calendar timelines.
21. Develop strong relationships with buyers, suppliers, and production units to ensure timely and efficient delivery of products.
22. Deliver quality products aligned with brand standards and maximize sales, gross margin, and net profit potential.
23. Ensure the team provided business and buyers’ clarity through cost analysis and risk-assessment tools that measure profitability.
24. Define and implement an efficient, cost-effective sourcing process.
25. Improve the department’s gross profit through effective fabric sourcing, sharp cost negotiation, offering cost-cutting solutions, improving on-time delivery, and ensuring the quality of products.
26. Responsible for the total marketing department for knit apparel buyers
27. Sales forecasting, Market analysis, and searching new markets & buyers to boost up business.
28. Develop and implement marketing strategies to increase brand awareness and sales revenue.
29. Conduct market research to identify emerging trends and opportunities in the global market.
30. Marketing planning, market segmentation, targeting buyers, buyer portfolio research & approach planning.
31. Establish a long-range plan on capacity and business growth to leverage low cost and improve on-time delivery.
32. Cost analysis, price negotiation, and arranging the buying meeting with buyers.
33. Demonstrate strong tactical negotiation skills with buyers.
34. Product development, Trend analysis, Fashion forecasting, and sustainable Material sourcing according to the buyer and company requirements.
35. Smooth production process follow-up, right-time delivery, and make sure of the quality.
36. Develop strong relationships with buyers, suppliers, and production units to ensure timely and efficient delivery of products.
37. Deliver quality products aligned with brand standards and maximize sales, gross margin, and net profit potential.
38. Ensure the team provided business and buyers’ clarity through cost analysis and risk-assessment tools that measure profitability.
39. Establishing and maintaining relationships with key customers, suppliers, and other stakeholders.

Skills and Qualifications required in the Marketing department in apparel

• Experience in garments marketing.
• BSc in Textile Engineering is preferable.
• Experience in Buying office and Factory is highly preferable;
• Good product knowledge and sourcing process skill is a requisites.
• Must have deep knowledge of all kinds of fabrics & accessories.
• Well-versed in monitoring the knit Garments production.
• Strong knowledge of yarn, fabric, Garment, washing, printing, and embroidery.
• Excellent interpersonal and communication skills.
• Result-oriented and self-driven with a strong focus on deadlines.

Jobs in Marketing Department in Apparel Industry

This job role has a tag with merchandising, so the most common job position is Merchandising and Marketing Manager. Apart from this, other job opportunities are Marketing officer, Marketing manager, marketing DMG, and Marketing GM in the garments industry. Marketing department directly report to top management.